Content Marketing

Få din blogg till A-listan

Now that I have you here don’t be mad and leave. Listen to what I tell you.

Det är en flamma som går över bloggsfären just nu på Nicholas Carrs blogginlägg, Den stora olästa. Skydda Israel is in on the argument, as are a ton of other bloggers.

You should read Mr. Carr’s full post before reading what I say. I hope I’m communicating his message fairly… I think what he’s saying is that there are so few very good En lista bloggers that everyone else should simply throw in the towel.

Att komma till En lista of the blogosphere, first you need to determine what that list is. It’s up to you… not Nick Carr, not Technorati, not Google, not Yahoo!, not Typepad or WordPress. The En lista is not determined by the number of hits you get, the volume of pageviews, the awards you’ve received, or the number of dollars in your AdSense account. If it is, you may be blogging for the wrong reasons.

Welcome to my blog, one of the Great Unread. (Okay, maybe not so great)

The issue is the gamla skolan of mass media advertising. That rule states that the more eyeballs see your ad, the better you are. The old school states if you’re getting hundreds of thousands of pageviews, you’re a success. A couple hundred, and you must be a failure.

You are part of the Great Unread.

It’s precisely the same thinking dragging down the Movie Industry, the Newspaper Industry, and Network Television. The problem is that you pay a huge price for those eyeballs without a return. The problem is you don’t need all those eyeballs, you need to get your ad to the right eyeballs.

My En lista does not match Seth Godin’s, Tom Peter’s, Shel Israel’s, or Nick Carr’s. I don’t want a million readers. Sure, I get excited as my stats continue to grow. Of course, I want to grow the readership and retention of readers on my blog. But I am only interested in folks who have the same problems and are looking for the same solutions as I am.

I’m this quasi-marketing-technology-geek-Christian-father dude who lives in Indiana. I’m not going to move to New York or San Francisco. I’m not looking to be rich (but I won’t complain if I do!). I am networking with a group of marketing and technologists in and around Indianapolis. I’m learning and exposing blogging to ‘my’ masses (all couple dozen or so!). I’m sharing my experience, my thoughts, my questions, and my information with as many people as I can.

You see when I get a comment from Shel Israel, Tom Morris, my colleagues, my family, friends, or other folks that I respect and share with… I’ve already made it to the En lista. If that’s not your idea of an En lista, that’s okay. Perhaps I don’t want to be on yours. We each perceive success differently.

Signerad,
En av de stora olästa

Douglas Karr

Douglas Karr är CMO för Öppna INSIGHTS och grundaren av Martech Zone. Douglas har hjälpt dussintals framgångsrika MarTech-startups, har hjälpt till med due diligence på över $5 miljarder i Martech-förvärv och investeringar, och fortsätter att hjälpa företag att implementera och automatisera sina försäljnings- och marknadsföringsstrategier. Douglas är en internationellt erkänd digital transformations- och MarTech-expert och talare. Douglas är också en publicerad författare till en Dummies guide och en bok om företagsledarskap.

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